L’Eure
sur-mesure

 

 

POSTER DESIGN – VISUAL IDENTITY

 

Development of a visual identity for the cultural season of the French department of ‘L’Eure’ in Normandy. A cultural season aims to showcase a region’s identity through artistic, scientific, educational, and gastronomic events, serving as the ‘red thread’ that brings together the strengths and values of the area. The identity is created around the theme of sewing. The tagline translates as ‘Eure tailor-made’, and symbolizes the diverse strengths of the territory, satisfying a wide range of interests. Posters feature photographs stitched together with colorful threads, highlighting the region’s resources and unique particularities.

 

The concept was approved by the department’s board, but due to COVID-19, the cultural season was partially canceled and the project was ultimately terminated.